https://theschoolofnews.com/ Learn how Dutch media relations really work en https://theschoolofnews.com/media-relations-basics/a-week-in-the-life-of-a-dutch-press-officer-in-2026/https://theschoolofnews.com/media-relations-basics/a-week-in-the-life-of-a-dutch-press-officer-in-2026/A Dutch press officer in 2026 starts Monday with a media scan, sends targeted press releases via https://theschoolofnews.com/media-relations-basics/common-media-relations-mistakes-dutch-beginners-make-in-2026/https://theschoolofnews.com/media-relations-basics/common-media-relations-mistakes-dutch-beginners-make-in-2026/Dutch beginners in 2026 often send press releases without checking journalist relevance, skip proper media https://theschoolofnews.com/media-relations-basics/do-you-need-a-pr-agency-or-can-you-do-it-yourself-in-holland-in-2026/https://theschoolofnews.com/media-relations-basics/do-you-need-a-pr-agency-or-can-you-do-it-yourself-in-holland-in-2026/In the Netherlands in 2026, you do not necessarily need a full-service PR agency. Many companies https://theschoolofnews.com/media-relations-basics/earned-owned-and-paid-media-explained-for-2026-in-the-netherlands/https://theschoolofnews.com/media-relations-basics/earned-owned-and-paid-media-explained-for-2026-in-the-netherlands/Earned, owned and paid media are the three pillars of modern communication. Earned media is coverage you https://theschoolofnews.com/media-relations-basics/how-dutch-communication-departments-are-organised-in-2026/https://theschoolofnews.com/media-relations-basics/how-dutch-communication-departments-are-organised-in-2026/In 2026, communication departments have moved toward all-in-one platforms that combine media databases https://theschoolofnews.com/media-relations-basics/how-much-does-media-relations-cost-in-the-netherlands-in-2026/https://theschoolofnews.com/media-relations-basics/how-much-does-media-relations-cost-in-the-netherlands-in-2026/Media relations costs in the Netherlands in 2026 vary widely. A single press release via ANP costs around https://theschoolofnews.com/media-relations-basics/how-to-build-relationships-with-dutch-journalists-in-2026/https://theschoolofnews.com/media-relations-basics/how-to-build-relationships-with-dutch-journalists-in-2026/Building relationships with journalists in 2026 requires a shift from mass email blasts to targeted https://theschoolofnews.com/media-relations-basics/media-relations-for-dutch-organisations-a-2026-primer/https://theschoolofnews.com/media-relations-basics/media-relations-for-dutch-organisations-a-2026-primer/Dutch organisations in 2026 need a structured approach to media relations because the media landscape https://theschoolofnews.com/media-relations-basics/netherlands-media-relations-for-beginners-the-2026-starter-guide/https://theschoolofnews.com/media-relations-basics/netherlands-media-relations-for-beginners-the-2026-starter-guide/Media relations for beginners is about building trust with journalists, not just sending press releases https://theschoolofnews.com/media-relations-basics/press-officer-skills-that-matter-most-in-holland-in-2026/https://theschoolofnews.com/media-relations-basics/press-officer-skills-that-matter-most-in-holland-in-2026/In 2026, press officers need a mix of classic skills like clear writing and crisis handling, plus new https://theschoolofnews.com/media-relations-basics/regional-media-in-the-netherlands-and-why-they-matter-in-2026/https://theschoolofnews.com/media-relations-basics/regional-media-in-the-netherlands-and-why-they-matter-in-2026/Regional media in the Netherlands remain crucial in 2026 because they cover local news that national https://theschoolofnews.com/media-relations-basics/the-difference-between-pr-and-media-relations-in-holland-in-2026/https://theschoolofnews.com/media-relations-basics/the-difference-between-pr-and-media-relations-in-holland-in-2026/PR and media relations are not the same thing. PR covers the full strategy of how an organisation https://theschoolofnews.com/media-relations-basics/why-small-dutch-companies-still-need-media-relations-in-2026/https://theschoolofnews.com/media-relations-basics/why-small-dutch-companies-still-need-media-relations-in-2026/Small Dutch companies still need media relations in 2026 because local news coverage builds trust https://theschoolofnews.com/pitching-journalists/approaching-journalists-and-influencers-from-one-platform-in-holland-in-2026/https://theschoolofnews.com/pitching-journalists/approaching-journalists-and-influencers-from-one-platform-in-holland-in-2026/Approaching journalists and influencers from one platform in 2026 is possible with Dutch all-in-one https://theschoolofnews.com/pitching-journalists/cold-pitching-versus-warm-introductions-in-dutch-media-in-2026/https://theschoolofnews.com/pitching-journalists/cold-pitching-versus-warm-introductions-in-dutch-media-in-2026/Cold pitching still works in the Dutch media landscape in 2026, but success rates are lower than warm https://theschoolofnews.com/pitching-journalists/embargoes-and-exclusives-in-the-netherlands-playing-it-right-in-2026/https://theschoolofnews.com/pitching-journalists/embargoes-and-exclusives-in-the-netherlands-playing-it-right-in-2026/Embargoes and exclusives are powerful tools in Dutch media relations when used correctly, but they https://theschoolofnews.com/pitching-journalists/follow-up-etiquette-when-pitching-press-in-the-netherlands-in-2026/https://theschoolofnews.com/pitching-journalists/follow-up-etiquette-when-pitching-press-in-the-netherlands-in-2026/Following up with journalists after a pitch in 2026 requires a respectful, data-driven approach. Aim https://theschoolofnews.com/pitching-journalists/how-to-pitch-a-dutch-journalist-without-being-ignored-in-2026/https://theschoolofnews.com/pitching-journalists/how-to-pitch-a-dutch-journalist-without-being-ignored-in-2026/Journalists ignore 90 percent of pitches because the pitch is not relevant, not personal or not timed https://theschoolofnews.com/pitching-journalists/personalising-pitches-at-scale-in-holland-in-2026/https://theschoolofnews.com/pitching-journalists/personalising-pitches-at-scale-in-holland-in-2026/Personalising pitches at scale in 2026 means using smart databases and automation to tailor each message https://theschoolofnews.com/pitching-journalists/pitching-trade-media-versus-national-media-in-the-netherlands-in-2026/https://theschoolofnews.com/pitching-journalists/pitching-trade-media-versus-national-media-in-the-netherlands-in-2026/Pitching trade media in the Netherlands in 2026 requires deep sector knowledge and tailored angles, while