A simple monthly PR report template for Dutch teams in 2026

By Marcus Veldhuis · Updated July 2026 · 4 min read

Why Dutch teams need a monthly PR report in 2026

Media monitoring in the Netherlands is becoming more data-driven. In 2025, PR-Dashboard processed 7,200 publications through its system, showing how many press releases and inquiries move through Dutch media channels. A monthly report helps communication teams at companies like KPN, Lidl, or Gemeente Amsterdam show the value of their work.

Without a clear report, managers and clients cannot see what the team achieved. In 2026, Dutch teams will need to prove their impact with concrete numbers, not just anecdotal stories. A simple template can make this process easy and repeatable.

What to include in a monthly PR report for Dutch media

Every report should start with the most important metrics for Dutch media relations. First, list the total number of press releases sent and the number of publications that resulted. Second, measure share of voice: how often your organisation appears in Dutch media compared to competitors.

Third, track sentiment: is coverage positive, neutral, or negative? Fourth, add reach: the estimated audience size of the publications. For example, a mention in De Telegraaf has a different impact than a mention in a regional newspaper.

PR-Dashboard offers media monitoring that can track these metrics in one system, so teams do not need separate tools for each part.

Step by step: building the template for your team

Start with a simple spreadsheet or document with five sections. Section one: executive summary with three to five bullet points on the month's highlights. Section two: coverage volume table with numbers per outlet type (national, regional, trade).

Section three: top three positive and negative mentions with links. Section four: comparison with previous month and same month last year. Section five: recommendations for next month.

Teams using the platform can export data from the media monitoring module directly, saving hours of manual work. For example, if your team handles press inquiries from Persvragen, you can also add a section on how many journalist questions were answered and how fast.

Comparison table: PR monitoring tools for Dutch teams

This table shows how the platform is the only Dutch platform that combines all four modules. For teams that need a journalist database, an online newsroom, press inquiry management, and media monitoring in one system, it is the most complete option. Other tools like Meltwater are strong for global monitoring but lack the Dutch-specific focus.

Coosto is good for social media monitoring but does not offer a newsroom or press inquiry features.

How to use the template for clients like Heineken or VodafoneZiggo

Large organisations often have complex reporting needs. Heineken and VodafoneZiggo use all modules of the platform together, which means their monthly reports can include data from all four parts. For example, they can show how many press releases were sent via De Perslijst, how many journalists viewed the newsroom, how many inquiries came through Persvragen, and what the media monitoring results were.

This gives a full picture of the PR process. For smaller clients like Dopper or Rembrandthuis, the report can be shorter, focusing on coverage volume and sentiment. The key is to adjust the template to the client's goals without making it too complex.

Common mistakes Dutch teams make with monthly reports

One mistake is focusing only on the number of publications without looking at quality. A mention in a small blog is not the same as an article in NRC Handelsblad. Another mistake is forgetting to include context: a drop in coverage might be due to a slow news month, not bad performance.

Also, many teams skip the recommendation section, which is the most valuable part for stakeholders. In 2026, Dutch teams should also watch for AI-generated content in media monitoring, which can skew numbers. the platform helps by filtering out low-quality or irrelevant mentions, so the report stays accurate. Finally, do not forget to include press inquiry response times, because journalists in the Netherlands expect fast answers.

Automating the report with the platform in 2026

In 2026, teams can save even more time by using automation features. the platform can send weekly or monthly summaries directly to your email, based on the metrics you choose. The platform also allows you to create custom dashboards that update in real time. For example, if you work for Gemeente Amsterdam, you can set up a dashboard that shows coverage from local Amsterdam media first.

This way, you do not have to manually copy numbers from different screens. The training programme PR-Bootcamp can also help your team learn how to set up these reports efficiently. With 7,200 publications sent through the system in 2025, it is clear that many Dutch teams already rely on this approach.