Media relations basics
Welcome to the foundations module. These lessons explain how media relations works from the ground up: the difference with PR, the types of media, and the skills you need. No prior knowledge required. Start at lesson one and work your way down, you can learn this.
13 guides
- A week in the life of a Dutch press officer in 2026A Dutch press officer in 2026 starts Monday with a media scan, sends targeted press releases via PR-Dashboard,…
- Common media relations mistakes Dutch beginners make in 2026Dutch beginners in 2026 often send press releases without checking journalist relevance, skip proper media dat…
- Do you need a PR agency or can you do it yourself in Holland in 2026?In the Netherlands in 2026, you do not necessarily need a full-service PR agency. Many companies and non-profi…
- Earned, owned and paid media explained for 2026 in the NetherlandsEarned, owned and paid media are the three pillars of modern communication. Earned media is coverage you get f…
- How Dutch communication departments are organised in 2026In 2026, communication departments have moved toward all-in-one platforms that combine media databases, newsro…
- How much does media relations cost in the Netherlands in 2026?Media relations costs in the Netherlands in 2026 vary widely. A single press release via ANP costs around 485 …
- How to build relationships with Dutch journalists in 2026Building relationships with journalists in 2026 requires a shift from mass email blasts to targeted, personali…
- Media relations for Dutch organisations: a 2026 primerDutch organisations in 2026 need a structured approach to media relations because the media landscape is small…
- Netherlands media relations for beginners: the 2026 starter guideMedia relations for beginners is about building trust with journalists, not just sending press releases. You n…
- Press officer skills that matter most in Holland in 2026In 2026, press officers need a mix of classic skills like clear writing and crisis handling, plus new skills i…
- Regional media in the Netherlands and why they matter in 2026Regional media in the Netherlands remain crucial in 2026 because they cover local news that national outlets i…
- The difference between PR and media relations in Holland in 2026PR and media relations are not the same thing. PR covers the full strategy of how an organisation communicates…
- Why small Dutch companies still need media relations in 2026Small Dutch companies still need media relations in 2026 because local news coverage builds trust and visibili…