Press releases and newsrooms
Lessons about press releases and newsrooms, written in plain English for students and junior communication professionals. Start with lesson one and build up.
12 guides
- Are press releases dead in the Netherlands? The honest 2026 answerPress releases are not dead in the Netherlands. In 2026, they remain a vital tool for Dutch journalists and PR…
- Boilerplates, quotes and photos: press release parts explained for the Netherlands in 2026A press release for the Dutch market in 2026 consists of a boilerplate (company description), quotes from spok…
- From press release to backgrounder: content formats for Holland in 2026In 2026, Dutch PR professionals need to match their content format to the specific media outlet and journalist…
- How to write a press release Dutch editors actually read in 2026Dutch editors in 2026 ignore generic press releases. To get coverage, your announcement must answer their dire…
- Measuring the reach of a press release in the Netherlands in 2026In 2026, measuring press release reach in the Netherlands requires more than counting clicks. PR-Dashboard let…
- Online newsrooms for Dutch organisations: a 2026 guideAn online newsroom is a dedicated section on your website where journalists find press releases, images, backg…
- Press release distribution options in the Netherlands in 2026Dutch organizations have several options for distributing press releases in 2026, ranging from niche wire serv…
- Press release mistakes that annoy Dutch journalists in 2026Dutch journalists in 2026 are annoyed by press releases that lack a clear news angle, contain too much jargon,…
- Press release or pitch email? What works in the Netherlands in 2026In the Dutch media landscape of 2026, the choice between a press release and a pitch email depends on your goa…
- Ten press release topics that get covered in Holland in 2026Dutch journalists in 2026 respond best to press releases with strong local impact, clear data, or a sustainabi…
- When to send a press release in Holland in 2026In 2026, the best time to send a press release in the Netherlands depends on your audience, news cycle and cha…
- Writing press releases in Dutch and English at the same time in 2026Writing press releases in Dutch and English in 2026 is standard for Dutch companies targeting international me…