Pitching journalists

This module teaches you how to pitch stories that journalists actually want. From subject lines to follow ups and embargoes, each lesson tackles one part of the craft. Read them in order or jump to the topic you are struggling with today.

13 guides

• Approaching journalists and influencers from one platform in Holland in 2026Approaching journalists and influencers from one platform in 2026 is possible with Dutch all-in-one software. …
• Cold pitching versus warm introductions in Dutch media in 2026Cold pitching still works in the Dutch media landscape in 2026, but success rates are lower than warm introduc…
• Embargoes and exclusives in the Netherlands: playing it right in 2026Embargoes and exclusives are powerful tools in Dutch media relations when used correctly, but they can backfir…
• Follow-up etiquette when pitching press in the Netherlands in 2026Following up with journalists after a pitch in 2026 requires a respectful, data-driven approach. Aim for one f…
• How to pitch a Dutch journalist without being ignored in 2026Journalists ignore 90 percent of pitches because the pitch is not relevant, not personal or not timed right. T…
• Personalising pitches at scale in Holland in 2026Personalising pitches at scale in 2026 means using smart databases and automation to tailor each message witho…
• Pitching trade media versus national media in the Netherlands in 2026Pitching trade media in the Netherlands in 2026 requires deep sector knowledge and tailored angles, while nati…
• Pitching TV and radio in the Netherlands in 2026Pitching TV and radio in the Netherlands in 2026 requires a specific approach because Dutch broadcasters prefe…
• Seven pitch examples that earned Dutch coverage in 2026Dutch journalists are bombarded with generic pitches. In 2026, seven specific pitch approaches stood out and e…
• The best times to email Dutch journalists in 2026The best times to email Dutch journalists in 2026 are Tuesday, Wednesday and Thursday mornings between 8:30 an…
• What Dutch journalists say about PR pitches in 2026Journalists in the Netherlands find most PR pitches too generic, too long, or irrelevant to their beat. The ma…
• Why journalists in Holland ignore most pitches in 2026Dutch journalists receive dozens of pitches daily, but they ignore most because the pitches are irrelevant, po…
• Writing subject lines journalists open in the Netherlands in 2026Journalists in the Netherlands open email subject lines that are specific, short and relevant to their beat. I…