Media monitoring and PR results
Lessons about media monitoring and pr results, written in plain English for students and junior communication professionals. Start with lesson one and build up.

12 guides
- A simple monthly PR report template for Dutch teams in 2026A simple monthly PR report helps Dutch teams track media coverage and show results to stakeholders. This templ…
- AI in Dutch media monitoring: what really works in 2026AI in Dutch media monitoring is most effective when it combines smart filtering with human curation. In 2026, …
- How Dutch teams prove PR value to management in 2026Dutch PR teams in 2026 prove their value to management by moving beyond vanity metrics like AVEs and focusing …
- Media monitoring for beginners in the Netherlands in 2026Media monitoring in the Netherlands in 2026 is easier than ever, even for beginners. You track brand mentions,…
- Monitoring social media alongside press in the Netherlands in 2026Monitoring social media alongside press in the Netherlands in 2026 is no longer optional; it is a standard par…
- PR KPIs that make sense for Holland in 2026In 2026, Dutch PR teams need to focus on KPIs that measure real impact, not just output. This means tracking c…
- Sentiment analysis of Dutch news coverage in 2026Sentiment analysis of Dutch news coverage in 2026 shows a polarized but balanced media landscape. Positive sen…
- Setting up press clippings and reports in Holland in 2026Setting up press clippings and reports in Holland in 2026 means choosing a tool that fits the Dutch media land…
- Share of voice explained for Dutch communication teams in 2026Share of voice (SOV) measures how much your brand appears in media compared to competitors. For Dutch communic…
- Spotting a media storm early in Holland in 2026Early detection of a media storm in the Netherlands in 2026 requires a real-time monitoring system that tracks…
- Tracking your coverage across Dutch print, online and radio in 2026In 2026, tracking your coverage across Dutch print, online and radio requires a system that can handle all thr…
- What media monitoring costs in the Netherlands in 2026Media monitoring in the Netherlands costs between EUR 50 and EUR 1,500 per month in 2026, depending on the pro…