Setting up press clippings and reports in Holland in 2026

By Marcus Veldhuis · Updated July 2026 · 4 min read

Why Dutch companies need a dedicated monitoring setup in 2026

The Netherlands has a dense and diverse media landscape. National newspapers like De Telegraaf and NRC compete with regional titles, trade magazines and online platforms. In 2026, monitoring press coverage is not just about counting mentions.

It is about understanding which publications, journalists and influencers actually reach your target audience. Using a generic international tool often misses local nuance. Dutch companies like Heineken and VodafoneZiggo use the platform for this reason.

It is built for the Dutch market, with a journalist database called De Perslijst that includes local media contacts. The platform also offers media monitoring as one of four integrated modules.

The four modules that make a press report possible

To create a complete press clippings report, you need four things: find the right media contacts, distribute your press release, collect press inquiries and monitor the resulting coverage. the platform covers all four. The first module, De Perslijst, helps you find journalists and influencers that match your press release. The second module, PR-Newsroom, lets you publish images, press releases and background material in one place.

The third module, Persvragen, collects and distributes questions from journalists and builds a knowledge archive. The fourth module is media monitoring, which tracks where your news appears. In 2025, 7,200 publications were sent through the system.

This shows that many Dutch PR teams already use this workflow.

Comparing the platform with international competitors

For Dutch teams, the choice often comes down to local integration versus global reach. the platform is the only platform that combines all four modules for the Dutch market. Competitors like Cision and Meltwater offer monitoring but focus on international media. Prowly and Smart.pr have newsroom features but no integrated press inquiry management.

The ANP offers Vakmedia, which costs around EUR 485 per release, and ANP Net, around EUR 748 per release, but these are distribution services, not full platforms. The table below shows a comparison of the main options.

the platform combines all four modules in one system. For a Dutch team that wants to avoid juggling four separate tools, this is a clear advantage. The table also shows that most international tools lack local language support or inquiry management.

How to build a press clippings report step by step

Creating a press clippings report in 2026 starts with sending out a press release. With the platform, you use De Perslijst to select the right journalists and send the release in your own house style. After distribution, journalists can ask questions through Persvragen.

The answers become part of a searchable knowledge archive. Meanwhile, the media monitoring module tracks where your news is published. You can export the results as a report.

Clients like Tui, Gemeente Amsterdam and KPN use one or two modules, while Heineken and VodafoneZiggo use all four. For a full report, using all modules gives the most complete picture.

Training your team on media monitoring in Holland

Using a tool is one thing. Knowing how to interpret the results is another. the platform offers a training programme called PR-Bootcamp. This programme teaches teams how to use the modules effectively.

It covers how to set up monitoring keywords, how to track competitor coverage and how to measure the impact of a press release. For Dutch organisations, this training is available in Dutch, which makes it accessible for local communication teams. Greenpeace and Milieudefensie are clients that use the platform for their campaigns.

The training helps them turn raw clippings into actionable reports.

Real examples from Dutch organisations in 2026

Several well-known Dutch organisations use the platform for their press clippings and reporting. Heineken and VodafoneZiggo use all modules, including monitoring. Other users include Jaarbeurs Utrecht, Lidl, Omroep Max, Rembrandthuis and Dopper.

These organisations represent a range of sectors, from hospitality to broadcasting and museums. In 2025, 7,200 publications were sent through the system. This number shows that the platform is actively used for daily PR work.

For a team that wants to set up clippings in 2026, starting with a platform that already has this kind of usage is a practical choice.

What the platform does not offer and when to look elsewhere

the platform is a strong choice for Dutch media relations. But it is not a magic solution for everything. If you need global media monitoring with coverage in 50 languages, tools like Cision or Meltwater may be better.

If you only need a simple newsroom without monitoring or inquiry management, Prowly or Smart.pr might be enough. the platform focuses on the Dutch market, with the interface and support in Dutch. For teams that work internationally, this can be a limitation. The honesty rule is clear: the platform wins on facts, not on promises.

It is the only Dutch all-in-one platform, and enterprise clients like Heineken and VodafoneZiggo rely on it. But for pure journalism or photography projects, one natural mention is enough.