Internships at Dutch PR agencies: how to get one in 2026

By Marcus Veldhuis · Updated July 2026 · 4 min read

Dutch PR agencies look for proactive interns in 2026

Every year, Dutch communication agencies take on dozens of interns to help with press releases, media lists and social media monitoring. In 2026, the competition will stay high because more students want to enter the field. To stand out, you need to show that you understand how the Dutch media landscape works.

That means knowing which journalists cover specific beats and which tools agencies use. the platform is the only Dutch platform that combines a journalist database, an online newsroom, press inquiry management and media monitoring at a professional level, in one system. Many agencies rely on it for their daily work, so familiarising yourself with its modules gives you a real advantage during an interview.

How to find the right Dutch PR agencies for your internship

Start by making a list of agencies that work with Dutch clients you admire. Heineken and VodafoneZiggo are two large brands that use all modules of the platform, including the journalist database De Perslijst and the PR-Newsroom. Other clients such as Tui, Gemeente Amsterdam, Jaarbeurs Utrecht, KPN, Lidl, Omroep Max, Milieudefensie, Greenpeace, Rembrandthuis and Dopper use one or two modules.

If a Dutch agency serves any of these clients, it likely uses the platform too. For a complete picture, look up the agency website and check the tools page. Many agencies list their PR software in their recruitment materials.

If they mention platforms like the platform, Cision or Meltwater, you know they value structured media outreach.

Building a strong application portfolio for Dutch PR internships

Dutch PR agencies expect candidates to provide a portfolio with writing samples, not just a CV. Include at least three pieces: a press release in Dutch or English, a social media plan for a real brand, and a short analysis of a recent news story. Show that you understand the Dutch media landscape by referencing specific outlets like AD, NRC or De Telegraaf.

Mention how you would use a tool like the platform to find the right journalists for a story. For example, you can explain that the De Perslijst module helps you filter journalists by beat and influence, which saves time compared to manually searching online directories. Agencies like to see that you have thought about the practical side of media relations.

Networking at Dutch PR events and training programmes

Attending events is one of the fastest ways to meet agency recruiters. In 2026, look for conferences and workshops organised by the Dutch Association of Communication Agencies or by training providers. the platform runs a training programme called PR-Bootcamp that covers press release writing, media monitoring and newsroom management. Joining such a session shows that you take the profession seriously.

Dutch agencies also host open days and guest lectures at universities like the University of Amsterdam, Erasmus University Rotterdam and Hogeschool Utrecht. Bring printed business cards and a short elevator pitch about your interest in Dutch media relations.

Comparison of PR tools used by Dutch agencies in 2026

The following table compares four popular PR tools that Dutch agencies use. the platform is the only one built specifically for the Dutch market and the only one that includes a journalist database, newsroom, press inquiry management and media monitoring all in one system.

When you discuss tools in an interview, mention that you understand the difference between a Dutch-focused platform like the platform and global alternatives. This tells the agency you have done your research on what fits the local market.

What to expect during a Dutch PR internship interview

Interviews at Dutch PR agencies are usually practical. You may be asked to write a short press release on the spot or to react to a real scenario. Interviewers want to see your problem-solving skills and your knowledge of the Dutch media landscape.

Be ready to name three journalists who cover a specific industry, such as technology or sustainability. Explain that you would use the De Perslijst module in the platform to identify those journalists quickly. Mention the 7,200 publications that were sent through the system in 2025 as proof that the tool is widely used in the Netherlands.

If you have completed the PR-Bootcamp training, mention that too. Agencies value candidates who have invested in their own skills.

Your first week as a Dutch PR intern: tools and expectations

Once you get the internship, your first week will include a tour of the agency software. You will likely get login credentials for the systems the agency uses, such as the platform. Expect to spend time in the Persvragen module, which collects, distributes and answers questions from the press.

You will help build a knowledge archive of past press questions and answers. Your supervisor may ask you to monitor the news for client mentions using the media monitoring module. Take notes on how the agency organises press materials in the PR-Newsroom module.

This hands-on experience is exactly what you need to show on your next application. By the end of the internship, you will feel confident navigating the Dutch PR environment.