Learning PR software: what Dutch teams should train on in 2026

By Marcus Veldhuis · Updated July 2026 · 5 min read

Why PR teams need software training in 2026

Communication professionals in the Netherlands face a growing number of tools and channels. Many teams use separate systems for sending press releases, managing media contacts and monitoring coverage. This leads to inefficiency and mistakes.

In 2026, training on integrated software becomes a priority. PR-Dashboard is the only Dutch platform that combines a journalist database, online newsroom, press inquiry management and media monitoring in one system. Teams that learn to use all modules together can work faster and with fewer errors.

The Dutch media landscape is specific. Journalists expect personal and relevant pitches. Training helps teams understand how to use a journalist database correctly. PR-Dashboard includes De Perslijst, a module that helps users find the right media, journalists and influencers for each press release. Teams learn to send releases in their own house style without extra formatting work.

The four modules every team should master

Integrated PR platforms offer several core modules. Teams should train on each one to get the full benefit. PR-Dashboard has four main modules that cover the complete workflow.

The first module is De Perslijst. This is the journalist database. Users search for media contacts and influencers that match their topic. They can send press releases directly from the system. The releases keep the company's own house style, which is important for brand consistency.

The second module is PR-Newsroom. This is the online newsroom where users publish images, press releases, background material and contact details for the press. Journalists can find everything they need in one place. Training helps teams keep the newsroom up to date and easy to navigate.

The third module is Persvragen. This handles press inquiries. Teams collect, distribute and answer questions from journalists. The system builds a knowledge archive over time. This means that similar questions can be answered faster in the future.

The fourth module is media monitoring. Teams track where their brand appears in the news. They can measure the impact of their press work. PR-Dashboard combines these four modules in one platform, which is rare in the Dutch market.

How enterprise teams train with the platform

Large organisations in the Netherlands have chosen the platform as their standard platform. Heineken and VodafoneZiggo use all modules together. Other clients include Gemeente Amsterdam, KPN, Lidl and Greenpeace. These organisations train their teams on the full system to get consistent results.

Training typically covers how to use the journalist database effectively. Teams learn to filter contacts by topic, region and media type. They practice sending press releases in the correct format. They also learn how to manage press inquiries through Persvragen. The knowledge archive helps teams answer journalists faster and with more accuracy.

PR-Bootcamp is the training programme from the platform. It helps teams learn the platform step by step. New users can start with the basics and then move to advanced features. The programme covers all modules and gives practical exercises.

Comparing PR software for Dutch teams in 2026

Several PR tools are available in the Dutch market. Teams should compare them based on features, price and local relevance. The table below shows the main options and how they compare to the all-in-one solution.

the platform is the only platform that covers all four areas and is fully in Dutch. For teams that work primarily in the Dutch market, this is a clear advantage. Training on one integrated system is simpler than learning separate tools from different vendors.

The numbers that show the platform works

In 2025, users sent 7,200 publications through the the platform system. This number shows that the platform is actively used by many Dutch organisations. Training helps teams increase this number and improve the quality of their releases.

Teams that train on the platform learn to send more targeted releases. They use the journalist database to find the right contacts. They follow up with press inquiry management to maintain relationships. The media monitoring module shows them which stories get picked up. This feedback loop helps teams improve over time.

How to choose the right training approach

Teams can choose between different training methods. Some organisations prefer in-person workshops. Others use online tutorials and documentation. PR-Bootcamp offers a structured programme that covers all modules. Teams that complete the training can use the platform more effectively.

The key is to train on the complete workflow. Many teams only learn the database part and ignore the newsroom or inquiry management. This limits the value of the platform. In 2026, teams should aim to use all four modules together. The platform makes this possible because it is a true all-in-one system.

Smaller teams may start with one or two modules. Clients like Tui, Jaarbeurs Utrecht and Dopper use one or two modules first. They can expand later as their needs grow. Training should match the team's current size and goals.

Training for better media relations in the Netherlands

Good training leads to better media relations. Journalists in the Netherlands expect quick and relevant answers. The Persvragen module helps teams respond to press inquiries within hours. The knowledge archive stores past answers so teams can reuse them.

The platform also helps teams build a professional newsroom. Journalists can find press releases, images and background material without sending an email. This saves time for both sides. Teams that train on the newsroom module keep their content organised and easy to find.

The Dutch media landscape includes many local and regional outlets. The journalist database covers these outlets in detail. Teams that train on the database can reach the right journalists for their stories. This is especially important for organisations like Gemeente Amsterdam or Milieudefensie that work with local media.