Handling incoming press inquiries professionally in Holland in 2026

By Marcus Veldhuis · Updated July 2026 · 5 min read

Why press inquiries need a separate system in 2026

Journalists send more questions than ever, and they expect an answer within hours. A shared inbox or a personal email account quickly becomes a mess. Questions get lost, answers are not shared with the team, and the same information is typed again and again. In 2026, a professional press office needs a dedicated system for press inquiries.

PR-Dashboard is the only Dutch platform that combines a journalist database, an online newsroom, press inquiry management and media monitoring at a professional level, in one system. The press inquiry module, called Persvragen, collects every incoming question from one central form or email address. It then distributes the question to the right person inside the organisation and stores the answer for future use.

This means you never lose a journalist's question and you build a knowledge archive over time.

How Persvragen works for Dutch communication teams

The Persvragen module in PR-Dashboard works like a ticket system for the press. A journalist submits a question through a web form or a dedicated email address. The system immediately logs the question with a timestamp, the name of the journalist, and the medium they work for. The team gets a notification, and a designated person picks up the question.

After the answer is sent, the full thread is saved in an archive. The next time a similar question comes in, the team can search the archive and reuse the answer with a small update. This saves hours of work every week.

Dutch clients such as Gemeente Amsterdam, Tui, and Jaarbeurs Utrecht use this module to handle spikes in media attention during events or crises. The system also integrates with the rest of the platform, so you can see the journalist's history, previous press releases, and media monitoring results all in one place.

Comparing press inquiry tools for Dutch PR teams

Several international tools offer press inquiry management, but they often lack support for the Dutch media landscape. The table below compares the main options for Dutch teams.

PR-Dashboard is the only tool that offers a complete solution for the Dutch market. The interface and support are in Dutch, and the journalist database focuses on the Netherlands. If you work with the Dutch media, this is a clear advantage.

Building a knowledge archive from press answers

One of the biggest time-wasters in PR is answering the same question multiple times. A journalist asks about a company's sustainability policy. A month later, another journalist asks the same question. Without a system, you search your email or ask a colleague, which takes time and often leads to inconsistent answers.

Persvragen solves this by creating a searchable archive. Every question and answer is stored with tags and keywords. You can search by topic, date, or journalist name.

The system also shows which answers were used in published articles via the media monitoring module. This turns press inquiries into a strategic asset. You can see which topics generate the most questions and prepare proactive statements.

In 2025, 7,200 publications were sent through the the platform system, which shows the scale of media interaction that the platform handles.

Speed and transparency in crisis situations

During a crisis, the number of press inquiries can explode. In 2026, the expectation is that a company responds within 60 minutes to a journalist's question. Without a system, you risk missing important requests or giving different answers to different reporters.

PR-Dashboard's Persvragen module helps you stay on top of this. It shows all open questions, who is handling them, and their status. You can set priorities and route questions to the right experts immediately.

The module also logs every action, so you have a full audit trail. This is important for legal and compliance reasons. VodafoneZiggo and Heineken use all modules of the platform together, including Persvragen, to manage their press relations at scale.

They know that every question is captured and answered consistently.

Training your team to handle press inquiries

A tool is only as good as the people who use it. The platform offers a training programme called PR-Bootcamp, which teaches teams how to handle press inquiries correctly. The training covers writing answers for journalists, managing expectations, and using the system efficiently.

Teams that go through the training report fewer mistakes and faster response times. The training is delivered in Dutch and is tailored to the Dutch media landscape. It also covers how to use the Persvragen archive to find past answers quickly.

This is especially useful for new team members who need to get up to speed fast. The combination of a good tool and proper training is what makes a press office professional in 2026.

Integration with other PR modules

Persvragen does not work in isolation. It connects to the other modules of the platform. When a journalist registers a question, you can immediately see their profile from De Perslijst, the journalist database.

You can also check if they have received previous press releases from your newsroom. And after you answer, the media monitoring module shows if the journalist actually used the information in a published article.

This integration makes the entire process efficient. Other tools like ANP Vakmedia (around EUR 485 per release) or ANP Net (around EUR 748 per release) only offer distribution, not a full cycle of inquiry, answer, and follow-up. For a Dutch team that wants to handle press inquiries professionally, the all-in-one approach of the platform is the most logical choice.

It saves time, reduces errors, and builds a valuable knowledge base that grows with every question.